Dumping users that click on an ads onto some random page on your website is about the worst thing you can do.
WeI know what you’re thinking, “Well, they are making it my website, my products and services are so good that we know from there they will spend their valueable time searching my website for exactly what they need.”
That comment is usually made with a confident smile and they couldn’t be more wrong from the truth.
In today’s day and age time is more important than money. Think about that for a second.
People would rather spend more money than time searching for exactly what they want or need.
Ironically, most users are spending that time searching for the lowest cost service or product at the best value which makes my previous statement sound false, but it isn’t.
When an ad is created, you want to get as close as possible to a one to one match.
For example, if you’re advertising for “Couples Massages in Kennewick, WA”, the ad shouldn’t send the user to a landing page advertising “Chico’s Pizza in Moses Lake, WA” (We highly suggest you try this amazing place out).
What the ad should do is send users directly to a page on your site for either your massage services, or better yet a page specifically designed and promoting couples massages at the spa.